



COMMITTED ATHLETES, COMMITTED COACH
350+
ATHLETES
10+
YEARS EXPERIENCE
4+
YEARS AS A TRUSTED EDUCATOR

COACH JAMES MAC
James is one of the most trusted and respected names in the fitness industry, with over a decade of experience and a reputation for producing world-class results. With a client base of over 300 athletes spanning all calibres, from first-time competitors to elite professionals, James has cemented himself as a go-to expert for those who want to reach the pinnacle of performance.
His work speaks for itself—James has even collaborated with sporting icon Sonny Bill Williams, co-developing a specialised training program built to enhance performance at the highest level. Whether it's stepping on stage, excelling in sport, or transforming physiques, James delivers results with unmatched precision.
Renowned as a highly sought-after competition prep coach across all federations, James doesn’t just prepare athletes—he engineers success. His ability to individualise every variable, from training to nutrition to peaking protocols, has made him a powerhouse in the prep space.
But James’ influence doesn’t stop with athletes—he’s also one of the most respected educators in the coaching industry. Over the past 4+ years, he’s mentored hundreds of coaches, teaching advanced concepts in:
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Functional anatomy
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Applied biomechanics
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Periodisation & program design
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Performance nutrition
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Gut health optimisation
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Evidence-based supplementation & safe PED protocols
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Elite-level comp prep & peaking strategies
What sets James apart is his global approach to performance and wellbeing. He doesn’t just chase outcomes—he ensures they’re sustainable, strategic, and built on a foundation of education, science, and experience.